The Importance of a Community in a Startup

I didn't quite look or sound the part and a loss of the money was coming from, as it still does actually, the venture market. We quickly began to realize that mom's there, even though we couldn't work out the economics of it was proving to be quite useful. I would say our community is a very important stakeholder and they are empowered to make choices about the site. So we're one of our kind of core goals is to raise women's voices so we're very much used a lead.

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