AI and the Future of Marketing

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Marketers need to understand why new platforms work, even if you're not using them today. I think AI for everybody who's like scared of that is just a tool to be better at your job. An AI marketer will probably would take you job because they are going to be like 30 to 40% more efficient than you at their job. So that's the reason I'm there.

Dying to understand how to effortlessly increase your sales and conversion rates?

Then this episode’s for you.

Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.

Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.

0:00 Intro/Background

3:12 The Digital Marketing Playbook

6:26 Breaking Down Ad Channels

16:15 Distinguishing Purchasing Intent

20:42 Moving the Point of Conversion

25:03 Retaining Customers

30:34 A Hill to Die On

32:56 Words of Advice

Follow Pete:

LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/

Unbounce: http://unbounce.com/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com