iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
00:00
The Impact of Auto Tagging on Google Ads
80% of brands likely rely on auto tagging and only those that are slightly more sophisticated or have to do some customization are doing their own manual tagging. We won't go into the weeds on all the different scenarios or workarounds, but their way of attribution within the world of Apple would need to change. 100%. The clicks would look like, well, they would probably look like direct clicks.
Transcript
Play full episode
