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When Machines Become Customers

The Gartner Sales Podcast

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How Machine Customers Will Revolutionize Sales Organizations

Marketing and sales organizations are going to have hybrid groups. One that's set up to meet the needs or in this case sell to human customers and a separate structure designed to interact with machines. We think this is going to be largely a digital commerce play where let's say if I'm on the market for buying a widget and I ask my bots to go into the marketplace, they're going to go to your website which has all of your product information stored.

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