Evolving Dynamics in Ad Tech

This chapter analyzes WPP's acquisition of Infosum and its implications for data management in advertising technology. The discussion covers industry developments, such as Spotify's new ad exchange and innovations in real-time bidding, while highlighting the challenges in audio advertising and live sports. Additionally, it reflects on shifting strategies in retail media, particularly Walmart's media requests and the competitive landscape involving partnerships like Uber Eats and Instacart.