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Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model

The Modern Retail Podcast

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Shopify

A lot of legacy retailers are looking at shopify and saying, oh, we also want to be like them. But why bother? I mean, i like that idea of intro structure of er. Why build the intr structure? E talk about the mac donald saing just ecause i feel like them. And that's not the only example. There's plenty of all the ar companies may be closer in the retail space doing this.

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