Social Media and Political Mobilization

Gen Z is over it. The youngest generation of adults is inheriting a climate crisis, the ongoing fallout from a global pandemic, a polarized political landscape, and a tenuous economic reality.  And many Gen Z members, a generation more likely to identify as progressive than conservative, are ready for something to give.

Enter: Gen Z for Change — a youth-led non-profit that brands itself as, "the place where the creator economy and progressive politics intersect on social media." The group leverages a hundreds-deep network of social media creators to spread calls to action over TikTok. They've also pulled on the programming expertise within their team to develop a caché of semi-automatic tools that take the guesswork out of engaging with their political agenda.

Their latest tool, "Ceasefire Now!!" takes these efforts one step further — resulting in, by Gen Z for Change's count, two million emails calling for a ceasefire in Gaza hitting the inboxes of elected representatives in Washington every day.