How to Make Design of a Website or an Ap Intuitive?

i find the topic of like how to make design of a website or an ap intuitive, whye also allow yourself as a designer, as a engineer, to be as creative as possible. How do you balance that? That's something i struggle with sometimes. Like, you'll see things that are so cool, but it's like, can people use this? Soye, i think thit's kind of a big question, but like, if you have anything to say about that, i will have to hear your thoughts.