How To Make Slogans Great Again
How To Win An Election
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Campaign slogans and their impact
The hosts analyze the importance and effectiveness of campaign slogans, discussing examples of both successful and unsuccessful slogans from past political campaigns. They delve into the significance of clear messaging and the challenge of creating slogans that appeal to diverse supporters with conflicting views. The chapter also explores the story behind the slogan 'New Labour, New Britain' and its impact on the Labour Party.
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