Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as
- How to use AI to ideate and refine your creation process
- Use cases for AI beyond copywriting
- Why you need dedicated in-house AI champions
- What Jasper is doing to improve customer engagement with AI
Timestamps
- (00:00) - - AI Guidelines and Ethical Adoption
- (06:53) - - Confronting Resistance to AI in Content Creation
- (09:11) - - Time and productivity savings
- (12:42) - - Content Production 101: Outlining and Customization
- (17:47) - - Unlocking Decision-Making Potential with AI
- (20:04) - - Measuring Productivity and Savings
- (27:55) - - Transitioning Careers: From Content Marketing to AI Program Direction
- (31:06) - - Challenges of Implementing AI in Organizations
- (34:00) - - Standardizing and structuring delivery plans
- (37:33) - - Broadening the Role of AI in Marketing Operations
- (39:44) - - Enhancing Marketing Efficiency Through AI
- (42:13) - - Exploring AI's Role in Negotiation
- (45:41) - - Closing Remarks and Invitation for Future Collaboration
Send guest pitches and ideas to hi@exitfive.com
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