5min chapter

The Story cover image

Why it's time to give up ultra-processed food

The Story

CHAPTER

The Obesity Strategy

Exercise and obesity have nothing to do with each other. We've known this since the 1990s. Coca-Cola funded a network of influence that promoted the idea that if you went for a run, you would burn more energy. The first thing is to change the culture. We need to treat the food industry like the tobacco industry. And ask parents about their own health - they don't care about children' If you put big black hexagons on unhealthy food, it has a big problem in Mexico. In South America there are two types of healthy food: Cereals greens and oranges. So I don't want to tax this food, or at least not initially, that would be very

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