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#167: Jamie Foxx Part 2 - Bringing the Thunder

The Tim Ferriss Show

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The 22 Immutable Laws of Marketing

i like the old version where they're looking at like imported beer and airlines. It just talks about how to create new categories, as upposed to trying to dominate an existing category. If you focus also on highly tactical, actionable bits of information, not abstract, thenit's a rarity. So if i stop writing completely, or if i stop doing the podcast completely, my back catalogue gets listened to so much, there would basically be no drop off. And i wouldn't actually fear being forgotten. I always look for examples of people who aren't doing what everyone else is doing. Like daniel de lewis, eh? He's gone. But he should come out

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