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Startup Pricing 101 by Kevin Hale

Startup School by Y Combinator

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How to Maximize Your Pricing

If you've never touched the pricing of your product, then you're losing out on lots of potential growth. Your price will determine your acquisition strategy. Get organized when you're doing po price optimization. Don't overo ate things. Figure out a bunch of different price points you want to check. Use the ten, five, 20 role. Set a price that is ten x, that is a tenth of the value. Increase prices by five % until you are losing 20 % of the deals. It's not too high, it's not too low. Insummary for pricing, pricing gives the most bank for your buck.

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