The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

The Evolution of Male Grooming

This chapter examines the transformation of male grooming products, highlighting the shift from basic toiletries to a diverse range of grooming essentials. It contrasts established brands with new entrants focusing on innovation, especially in catering to young Indian males' specific skin concerns and modern aesthetic preferences.

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