How Do You Get People to Show Up to Live Events?

i'm curious to hear whether you agree that disagree with that, what your perspective is there. How do you get people to show up to these live events when you have a time by bound? Course, people really feel that pressure to show up when it's not time bound. So whenever we get really specific and really focused, inevitably it's way higher because you're speaking to a really, really specific pain. And if i'm also not the best person to do that, there's a lumni, or there's someone else who i can tap and say, hey, do co run this with me?"