673 - Growing Profitable Personal Brands with AJ Vaden
Organize 365 Podcast
Intro
This chapter discusses a listener's struggles with their life insurance company and the significance of using a financial binder to organize essential documents. It highlights the value of staying organized and invites listeners to share their own experiences with organization and productivity.
I am so excited to introduce AJ Vaden the New York Times Best Selling author of the book Wealthy and Well Known (co-written with her husband Rory Vaden.) AJ lived, slept, and breathed her work. Until she didn't. This sudden change forced AJ to dig deep and identify her personal brand. She and Rory had a unique opportunity extended to them, with divine timing, that became their signature program - Brand Builders. I have been a big fan of AJ and Rory since I completed their program Brand Builders in 2021.
Personal Brand
AJ and Rory were working at the same business when one of her superiors came to her and notified her that her services were no longer needed; effective immediately. Those next days were tough as AJ did a lot of self reflection. Out of the blue a long time friend reached out to Rory and AJ for consultation on how to improve their brand and business. That business owner was so impressed they said "This is it! THIS is what you are meant to do!" They could have said no. They could have come up with every excuse in the book to pass on the idea. Instead Rory put in his notice to quit his job and AJ and Rory joined forces to build Brand Builders Group.
Brand Builders
Brand Builders is a program that guides and teaches members to identify their personal brands. They help people to identify their why which is really their who. I completed this program in 2021. I wanted to complete this program to see if there were any gaps in my business knowledge. Remember I have a teaching degree not a Masters in Business Administration! I will always be a life long learner. AJ pointed out that we are no longer paying for information, we are paying for application of that information. And through the 4 stages that they teach that's what the business owner learns. They value the community feedback, much like Organize 365®, and continue to iterate and provide results.
I am planning on attending one of their upcoming masterminds. The reason I am so ecstatic? I have found it difficult to find other women business owners who have shared their path to success. Women are running their homes (business #1), then their businesses (business #2), and lastly possibly business #3 if they are in active parenting. I can find all kinds of advice on growing a business from men. But what I see with Brand Builders Group is a more equal divide of men and women who participate. The mastermind will be led of course by AJ and Rory. It's such a great example for my women running businesses and myself. A woman who understands the unique struggles of being a mom, wife, and household manager.
Wealthy and Well Known
This book was written to help the people AJ and Rory used to be. AJ reiterated many times that for $27 you too can learn everything I learned in 2021! Nothing is held back. Their desire is to change reader's lives with the transformation of their business and mindset and hopes that readers will share the book with others. The other driver behind the book is to find business owners that need additional help and guidance. They want to come alongside business owners and help to succeed. I believe in this book so much that I purchased 150 copies to give to my team, mastermind attendees, certified organizers, and all female business owners that I have relationships. I hope you will consider purchasing the book or download the free audio book so you too can identify your personal brand and apply the information that you learn.
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