Apple is buying Beats by Dre, a headphone company. The two companies are expected to go head-to-head in the coming months. CNN's John Sutter says he doesn't know how this will play out for Apple. He asks: Are they going to rebrand some of their devices into Beats by Dre?
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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