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Stichfits Growth Muscle
Stitchfix got to about 500 or 600 million dollars in top line with almost no growth marketing. There was such direct product market fit that we didn't have to spend on acquisition, because it was all in. And so i would say it was a mistake of not being able to go earlier on acquisition. But when you're looking panies now that are starting to invest and use our acquisition, it's hard for me to say a retention isn't more important.