#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
How to Capture and Collect Trends From Data
Sally Kohn: Is it hard to connect with people who are deeply technical? She says if you put on a reporter hat, and also ask them for feedback, that's helpful. When she was at HP, she interviewed 30 buyers to build the buyer persona of their network security devices. Now there's more sophisticated tools like Sigma or all kinds of things that can help her trikelate some of that data.
Play episode from 13:40
Transcript
