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How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation

Subversive

CHAPTER

Evolving Strategies: From Students to Prosumers

This chapter explores the development of a grammar-checking web app initially aimed at students and its transition to a broader market of professionals. It discusses strategic marketing efforts, challenges in SEO competition, and the importance of adapting to user workflows through new tools. The evolution of the product's value proposition and a shift to a freemium business model are also highlighted as vital changes in targeting knowledge workers.

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