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Great Quote Number Four - It's Not What You Sell. Its What You Stand For
Jim Collins: Who more than anyone needs to make that purpose live for them? And I think it's probably the founder. He says leaders have willing followers, and startups must be able to inspire those who take a risk. The next quote is from David Mitchell and Toby Webb of British comedy duo Mitchell and Webb. Jones: It's not what you sell but what you stand for.