i think what he did with the, with the meda change and all that is partly a real recognition, you know, that the time potentially is coming. But it's also kind of, in a way, like heart breaking that he wa to just sce ll the whole thing. Again, i just think the reality isn't in technology, is that very, very large tech companies have a certain shelf life. And so i think there is real fear at places like facebook a that they art very tied into a certain thing,. It's not unprecedented for their time to come.