Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
Marketing Against The Grain
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Harnessing Data and Creativity in Marketing
This chapter explores the prevalence of spam accounts on Twitter and contrasts these findings with the platform's own reports through data analysis. It also discusses the marketing technique of newsjacking and the integration of online and offline culture, offering brands creative avenues to engage with current topics in internet culture.
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