
#59 Sean Faulkner "Being Observant of Change"
Ranching Reboot
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Soil Health Is a Journey, Yes?
"We need to do a better job of meeting people where they are, no matter what side of the production or returing to fence you're on," he says. "As producers of content and of products, we have to be able to tell our story and you don't." He adds that if your customers are giving you feedback, you listen to that. And it is such a smile to my face when someone has and its and it's it. I really tried not to be prideful about it, but to know that like what your hard work made a family happy at a dinner table an that's a big deal to me'
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