Humor in Advertising: The Evolution of Commercial Parodies

This chapter explores the transformation of commercial parodies, highlighting iconic spoofs and the impact of shows like Saturday Night Live on the advertising industry. It discusses the challenges faced by publishers like MAD magazine and the legal complexities surrounding famous parodies, such as the Energizer Bunny. Through humor, it critiques consumer culture and reveals how satire has become a powerful tool for both entertainment and commentary in advertising.