Jeff Breunsbach on Unleashing the Power of Content and Community To Scale Customer Success
This is Growth!
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The Importance of One Customer Journey
I think companies should focus less on trying to map two, three different journeys for the different segments that they have and have one clear journey that they want to take customers through. I would implore people to do this, but rarely do we actually practice it where like, do it from the customer land, right? The biggest moment for a community is the launch. It is like the moment where you actually have to press go with your product. And so instead of saying, hey, your implementation is done or your training is done or onboarding is done, we say we're getting you to the launch moment, like, and we're going to press launch with you. That's a very
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