Is There Reciprocity in Action as an Influence Principle?

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In his new book, "The Power of Reciprocity," Mark Zuckerberg talks about the power of reciprocity. He says it's a natural human tendency to feel an obligation to give back when someone first gives to you. But in terms of the joy from the giving and serving, that's like winning twice, he said.

Brian discusses how influence really boils down to investing in people.

— YOU’LL LEARN —

1) The secret to liking and being liked

2) How to use contrast to be more persuasive

3) How to use LinkedIn to create real-life connections

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— ABOUT BRIAN —

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation.

Brian’s first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 400,000 people around the world.

• Book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

• Book: The Influencer: Secrets to Success and Happiness.

• Business: Influence PEOPLE

— RESOURCES MENTIONED IN THE SHOW —

• Book: You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters by Vanessa Bohns

• Past episode: 701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns

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