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The Quiet Light Podcast
The Differences Between PPC and D2C E-Commerce
There are very few agencies that really specialize on YouTube for D2C e-commerce because it's really hard to do. We tried not only to acquire customers that have the cheapest customer acquisition costs and can scale, but also try to find customers to have really long customer lifetime values. So although maybe sometimes it might be cheaper to acquire customer, we know the D2C game and we really consider the long term impact of the customers that we acquire.
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