Tootis: As a public company CEO, like you have this lightning bolt, ah ha moment and you're investing. And I assume it's important to the street as well. Like, do you wait for your next earnings call that you flag this? Do you issue a press release as kind of a warning shot? Like, how does that actually work? So we just lucked out. We actually had a financial analyst day in March. That was sort of right the window where you couldn't really be in public with investors and not talking about AI if you had an AI strategy.

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