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12min chapter
Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF
DTC Podcast
Optimizing YouTube for Brand Awareness and Conversions
This chapter investigates the dual roles of YouTube as a marketing platform, emphasizing performance-driven campaigns and the differentiation between brand awareness and conversion strategies. It discusses the challenges of measuring effectiveness in upper-funnel campaigns while stressing the importance of audience segmentation and tailored content for various awareness stages. The chapter offers insights into budget allocation and creative adjustments to maximize engagement and improve overall marketing performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode