
493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
The Evolution of Personalization Strategies
This chapter explores the origins and development of personalization practices at BCG, tracing back to the Segment of One Marketing concept introduced in 1989. It emphasizes the role of technology and data science in enhancing customer strategies, illustrated through case studies from brands like Starbucks and Spotify. The discussion further highlights the transition from mass marketing to personalized approaches, underscoring the significance of customer delight for driving growth and success.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.