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Getting Started with Amazon DSP: Key Differences from PPC

Better Advertising with BTR Media

CHAPTER

Maximizing Advertising with Amazon DSP

This chapter explores the integration of Amazon's Demand-Side Platform (DSP) with Pay-Per-Click (PPC) advertising strategies, focusing on unique ad placements and targeting options. It emphasizes the importance of segmentation, A/B testing, and brand awareness in optimizing advertising campaigns to effectively reach diverse audiences.

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