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Matcha is deliriously popular. So how come no one wants to produce it?

The Hustle Daily Show

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The Rising Trend of Matcha: Health Benefits and Social Media Appeal

This chapter explores the rising popularity of matcha, a powdered green tea revered for its health benefits. The speakers discuss its appeal on social media and as a trendy alternative to coffee, emphasizing its aesthetic as well as its antioxidant properties.

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