The Importance of Balanced Business Needs

I would never give that advice to anyone. I couldn't do it. But if it's better business, if it earns a company more money, isn't it then our job was such to kind of, oh this is again about balancing business needs. Yeah. It's really balancing stuff. That's an extra click so we're getting in the way We're adding a hurdle and that hurdle ends a company moremoney but we're making more complicated for a user. So there are some best lines of that you. The one thing that blew my mind on this conference was the thing that we saw. This example of having a light box that with absolutely no purpose but to have a click go