The Importance of Packaging

"Packaging is way bigger part of our lives than we would like to think," he says. "You get used to hearing a thing that you associate with an activity with a part of life and you were able to conjure it." He recalls being in the air flying over Huntsville when wind gusts came up, had to change radio frequency. The film was inspired by his experience as a pilot who wanted to learn how to fly but couldn't do so from outside cockpit.