The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is There a Difference Between Leadership and Medicine?

IBM was in this space of trying to navigate between these two competing demands, some doing it better and some doing it worse. I'm passionate about things that I think are pragmatic and practical,. certainty and uncertainty, short-term and long-term. Those are the paradoxes that underly our dilemmas. If we can understand those, that's where we get to our better decision-making.

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