Digital After Lives

This is a disruptive technology, however. If you look at it as a positive or a negative, i think we're just going to go through a process where this will be part of part of people's grieving. The technology is not going anywhere. It's no good saying to some of the companies, please don't develop this kind of ai. It's there. It's going to be developed, but it needs to be done with the inheritor in mind. And that that's were digital after lives are so important That you have to design these platforms with sensitivity at the heart of them,. So that the inheritor finds them a comfort and there is a sound commercial decision, surely