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Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory

Sweathead, A Strategy Podcast

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Navigating Cultural Strategy and Personal Growth

This chapter explores the intricate balance between personal identity and professional presence in the creator economy, emphasizing the importance of allowing ideas to stand alone. It reflects on the author's transition from advertising to cultural strategy, touching on industry challenges and the contrasting advertising landscapes in the U.S. and Australia. The discussion further delves into the complexities of freelance work, including setting boundaries, pricing strategies, and the evolution of personal initiatives that shape one's career.

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