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2min chapter
Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
Google's Search Arbitrage
Google disintermediates it by buying the same data so whatever if you have stock prices you essentially buy it a feed from this stock market whoever the exchange is google also can buy that feed and that's what they've done. If your SEO approaches like i'm just going to buy a bunch of data and then i'm going to make a page around it Google will cut you out, he says.
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