#275-The Google Ads Path to Amazon Success - Proven Strategies for Increased Sales with Tyler Gregg
Wizards of Ecom
00:00
Do You Still Need to Do Keyword Research on Amazon?
On Amazon, people are going to search for something specific. On Google, you need to be very product specific. So if you do start with your Amazon keywords, start with those long tail ones that are very product specific and don't bid on them. And when you can tap into those keywords where it's clear where that customer has already made their decision, now they're just looking for where to buy it. That is exactly what they'll want from an ad page or your Amazon storefront.
Transcript
Play full episode
