145 - Creator-Driven Media Companies, With Ari Murray (Live at SXSW)
The Marketing Millennials
00:00
B2B Creators - What Sets Good B2C Creators Apart?
The things we look for and B2B creators are expertise. Do they know what they're doing? Are they actually practicing what they're preaching? A marketing creator has to be in a role that already exists, so people can build trust with their audience. So we're going to start breaking down each media property and how to start becoming a creator. But one, let's go into a newsletter, Ari.
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