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Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
How Does Your Customer Journey Translate Into a Demand-Gen Engine?
In B2B, what we can do as marketers is most likely we can only start the journeys. It normally takes salespeople to land those nice, chunky revenue deals at the end. So getting, taking one step back, what you're looking for with mapping the whole customer journey is actually being able to say, what are the things that we do that starts journeys that ends up becoming revenue? That's the critical question to ask yourself.
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