The Ultimate Heavenly Site

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Droga 5's first major campaign was for Mark Echo, a New York-based fashion label. The agency wanted to create the "ultimate heavenly site" by painting graffiti on Air Force One. They used real footage from Andrews Air Force Base and rented a 747 in order to make it look like they were there.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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