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297. AMD Zen 6 Hybrid CCD Leak, RX 9070 XT, Nvidia RTX 5070 Ti, AI | Bryan Heemskerk

Broken Silicon

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Navigating AI in Game Development

This chapter explores the role of AI in the game development industry, focusing on its potential to assist artists while highlighting the irreplaceable value of human creativity. It raises critical ethical considerations surrounding the use of AI, discussing real-world examples such as a flawed Coca-Cola advertisement that illustrated the risks of over-reliance on automation. Through examples of prominent creators, the chapter emphasizes the necessity of constructive friction in the creative process, questioning if AI can genuinely enhance innovation in artistic endeavors.

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