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Nike
Acquired
Nike's Toe Over the Line
The shoes were great, but in freezing temperatures, they would crack. They'd never been tested in the cold. It's a very inauspicious start to Nike in the swoosh here. And this to me is a little bit of a thing in Nike's DNA where they are competitive all the way up to the line and then one toe over. That kind of happens with Nike over and over and over again.
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