#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Trust in Tech
A lot of enterprise businesses are adding more in that direction. They're recognizing that they're removing friction and letting people into the products. I think developers just have this really innate ability to instantly judge, but the instant judgment is actually based on their experience to date. So reaching out to a developer, know what they're interested in, know what their challenges are - it's marketing 101. And just being interested in them and understanding what challenges they're trying to overcome automatically makes you more trusted.
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