2min chapter

How I Built This with Guy Raz cover image

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

How I Built This with Guy Raz

CHAPTER

Subpop - Is It a Motown or a Sub Pop?

Coten: "We literally did not have a hundred dollars in the bank, ok? And that's the week that smells like tean spirit got shipped out to radio" The first three years of subpop were brutal. Coten says he and co-founder john are both brilliant opportunists who saw an opportunity when other people didn't see it. It is pretty crazy that you wanted this label to be like motown was to detroit,. Do you o ever cand reflect on tha unde thing? It's crazy....

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