Intro

This chapter explores the challenges and misunderstandings surrounding the role of a CFO, emphasizing the importance of communication, influence, and insights. Guest speaker Jim Cook, a seasoned finance executive, shares insights from his experiences at top companies like Intuit and Netflix, and through his work at Benchboard.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In this episode, Sasha sits down with Jim Cook, dubbed the CFO Whisperer, after 30 years in Silicon Valley as CFO at Netflix, Intuit, and Mozilla. Jim shares CFO hiring mistakes and the misunderstandings most board members and investors have about the CFO role, why being precise is the finance professional’s Achilles heel, tactical advice for impactful communication in board meetings, and more.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

This show is a part of the Turpentine podcast network. Learn more: https://www.turpentine.co

RECOMMENDED PODCAST:

Patrick McKenzie (@patio11) talks to experts who understand the complicated but not unknowable systems we rely on. You might be surprised at how quickly Patrick and his guests can put you in the top 1% of understanding for stock trading, tech hiring, and more.

Spotify: https://open.spotify.com/show/3Mos4VE3figVXleHDqfXOH

Apple: https://podcasts.apple.com/id1753399812https://podcasts.apple.com/id1753399812

📈 ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Spotify: https://open.spotify.com/show/3Mos4VE3figVXleHDqfXOH

Apple: https://podcasts.apple.com/id1753399812https://podcasts.apple.com/id1753399812

---

SPONSORS:

ATTIO

📊 Attio is the next generation of CRM. It’s powerful, flexible and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join ElevenLabs, Replicate, Modal and more at https://bit.ly/attioturpentine

NETSUITE

📈 NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen - NetSuite has extended a one-of-a-kind flexible financing program for a few more weeks.

BEEHIIV

🐝 Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. Go to https://beehiiv.com and use code “MOZ” for 20% off your first three months

🌐 Ready to achieve your 2024 goals? Start learning a new language with Babbel in just three weeks. Enjoy app lessons, live classes, and podcasts designed for real-world conversations. Get up to 60% off at https://babbel.com/torenberg

LINKS:

Jim's Linkedin: https://www.linkedin.com/in/cookflix

Benchboard: https://www.benchboard.com/

X/SOCIAL:

@sashaorloff (Sasha)

@cookflix (Jim)

TIMESTAMPS

(00:00) Preview and Intro

(03:19) Early lessons from Intuit

(05:28) Evolution of finance teams

(09:06) Customer-centric finance

(11:14) Effective stakeholder management