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2min chapter
#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
Introduction
Rory Sutherland's Psychology in the world of advertising episode 49 is a perfect compliment to this if you enjoy it. Expect to learn what is the reason that restaurants don't put pound signs in front of their prices Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites actually improve customer buying and why the budget airlines reduce quality of experience to improve trust. You're going to get to find out what the word nine enders means in a marketing sense That's a real a real term nine enders.
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