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16min chapter
The Yahoo Episode — With Jim Lanzone
Big Technology Podcast
Navigating Verticalization: The Yahoo Brand Evolution
This chapter explores the strategy of verticalization within organizations, highlighting the role of dedicated general managers for distinct brands. It examines Yahoo's transition to a more personalized approach, leveraging AI and partnerships to enhance the user experience across various content verticals. Additionally, the chapter discusses the ongoing evolution of the Yahoo brand, addressing potential expansions and the importance of maintaining a cohesive identity in a changing digital landscape.
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